My background spans high-growth tech companies, founder-led startups, and complex B2B products where design has to work hard across every touchpoint. I've led brand systems from scratch, built creative infrastructure that scaled, and delivered work that had to perform in boardrooms as much as social feeds.

Most recently I've been exploring what's possible when you combine strong design fundamentals with AI-enabled production workflows. Turns out the fundamentals matter more, not less.

I'm happiest when I'm close to the work. Sweating the typography, and partnering with people who give a damn about getting it right.